From eCommerce point of view, 2012 was a great year for both marketers and consumers. And from looks, 2013 is expected to conquer new horizons.
In 2012, more and more people engaged themselves with the process of buying goods online that directly contributed to the growth of ecommerce. This also forced marketers to discover newer ways to optimize and personalize their online store to offer richer and relevant shopping experience. Store owners, who were previously depend on guessing and instinct, now have sophisticated and user-friendly tools to built websites obsessed by real time user behavior and data.
But looking at current evolved scenario of ecommerce, 2013 is expected to be full of greater forward leaps for consumers and even for online business that serve them. With more numbers of digital devices entering into market, consumers are expected to go more fickle than before. In 2013, all the eyes will be on better technology and smarter marketing to bring consumers and marketers really close.
Trend 1: Real Time Personalization for Everyone
Personalization is not new to world, but its popularity is. It has raised much confusion in the minds of citizen such as what it is? About its approach? And on what technology does it works? It may be simple or complex based on user experiences.
As personalization is easily available to masses for use, in 2013 major industries such as finance, travel, media, gaming and charity are expected to take advantage of personalization solutions to provide enhanced custom experiences.
This revolution led by personalization will help consumers to explore more general information shared by retailers. From now, tiny information like age, sex, topography, social profiles, and marital status will play a part in providing a more appropriate and richer shopping experience.
Trend 2: Growing Numbers of Mobile
Long back in 2007, Apple stormed the market with iPhone and led the base of mobile revolution. Now it is 2013 with different players, competitors and consumers.
Today, only having a mobile website or an app for your business is not enough. With wide varieties of devices already serving the society, consumer expect platform-specific offerings that offer a better shopping experience, geo-specific content, special offers and other elements that complement and enhance life on the go.
Assuming that all your consumers are on same platform is a myth. Responsive design, that offers optimal viewing no matter which mobile or tablet device is being used, will be suitable and best alternative to mobile websites.
If you want sustain in market, mobile marketing and promotional offering must be fully integrated with your business. By doing this, you can definitely pace to shifting mobile world.
Trend 3: Flawless Experience Across all Channels
Ecommerce evolution has already opened the doors wherein we in control of multiple channels to reach consumers. Consumers always desire a seamless shopping experience no matter where they are i.e. desktop, smartphone, tablets, social media or at website. But now all this is possible and all the credit goes to emerging tools and technologies as now we can integrate CRM and multichannel data. The phenomenon of “Big Data,” will drive improved business performance.
Almost every business has abundance of useful data to respond to savvy consumers needs. And in 2013 it is expect to see more brands familiar to this in-order offer customers more specific offers across all channels, in real-time. Social media will be the most important channel among all.
At the end, with the continuous progression of customers and new technologies, we can only reform the ways to optimize the user experience and keep searching keys that can unlock the doors of brand loyalty and engagement. Let’s wait and watch what 2013 is upto for eCommerce.
To learn more in detail about the eCommerce trends and how they can be helpful in optimizing your site, you can directly Call our Magento experts for gathering more information about the topic.