Business to Business AKA B2B ecommerce stores have peculiar needs which are quite different from any B2C (Business to Consumer) E commerce store. Magento is a rapidly growing platform which is known for having addressed specific needs of ecommerce store development across the globe. Thanks to a huge range of magento extensions available. That’s the reason there are already more than 100,000 ecommerce stores built on Magento on the world wide web.
Let’s delve deep into what makes Magento a preferred choice of B2B business-
Consumer Specific Pricing
Many B2B businesses choose to offer particular discounts to their loyal customers only. Tiered pricing is also a commonplace in B2B businesses. It refers to various pricing levels determined as per the quantity ordered. By virtue of useful extensions Magento B2B Ecommerce can also offer custom pricing per customer. Using Magento Services for B2B ecommerce is surely a boon for businesses worldwide. That’s the reason that keeping the market competition in mind, many businesses also Upgrade their Existing Online Store with Magento.
Hidden Pricing for Unapproved Accounts
Using Magento for B2B Ecommerce makes sense because of the unique advantages it offers. B2B businesses may choose to hide the pricing for unapproved accounts. This can be accomplished by using custom magento coding or using extensions such as NOT2 Order which not only facilitates hiding pricing but also disabling orders for unapproved accounts.
Payment Options and Credit Limit
In any B2B business, retailers and wholesalers make payments on a monthly or quarterly basis and due to the their relationship with B2B Ecommerce stores they can place the orders on credit; however, there is a credit limit set for each wholesaler or retailer. By virtue of extensions such as Mavensoft’s credit limit b2b ecommerce stores can set credit limits for admin approved accounts that allow wholesalers to place orders on credit instead of using credit card payment gateways such as sagepal or paypal.
B2b Ecommerce stores sometimes need to manually approve accounts after checking customer’s credentials before they commit to any huge order. Customer activation extension of magento facilitates this.
Using Magento B2B Ecommerce is a great idea because although it is not an out of the box solution, the magento infrastructure makes ERP integration a cakewalk. Big businesses need to manage their process such as inventory, items, orders etc. Integrated API support in Magento makes ERP system integration not only easy but highly feasible for B2B Ecommerce businesses.
Using magento for b2b ecommerce is highly recommended because of the extensions and flexibility with customizations to suit any b2b ecommerce business requirements.
Hire magento developer will be a brainwave to get the ball rolling if you are wondering about getting a magento B2B Ecommerce store developed !!