eCommerce business opportunities in Russia have always been undermined, because of the Russians’ inherent mistrust for online shopping; however things have changed drastically over the years and there are stats to vouch for the brimming potential and ecommerce business opportunities in Russia. Opportunities for ecommerce business in Russia are galore and most of them are still untapped.
Stats That Vouch For eCommerce Business Opportunities In Russia
- 15% of Europe’s internet users i.e. 408 million are in Russia that makes Russia a fertile land for eCommerce business
- More than 50% of Russia’s populace uses the internet
- By the end of 2014, there will be more 80 million+ internet users
- Russia’s eCommerce market is estimated to be worth £19.3 bn in 2014 and £23.20 bn in 2015
- More than ¼ million online shopping orders are placed everyday
- 23% Russian populace access the internet on mobile devices.
That’s incredible ! Isn’t it? So while the stats ascertain that there are immense ecommerce business opportunities in Russia, you might be wondering what held back Russia’s ecommerce business until 3-4 years ago.
Challenges for eCommerce Online Business in Russia
One of the major challenges, as mentioned earlier was Russians’ natural detest and mistrust towards online shopping. Online shoppers would get fake, used or items of D grade quality which made them lose trust in online shopping, but that’s a thing of the past. So as an ecommerce business, if you hold yourself back for this reason, you will end up depriving yourself of the immense ecommerce business opportunities the Russian market has in store. The stats are there to vouch for that.
Opportunities For eCommerce Online Business in Russia
We all have grown up on the threadbare phrase “There is an opportunity in every challenge”. And that holds true in this case as well. In the recent years Russia has captured the attention of the e-retail giants such Amazon, eBay as well as China’s Aliababa Group Holding. As per Michael DeSimone, a popular eCommerce strategist who also runs the ecommerce platform Borderfree, certain aspects of Russian eCommerce business is quite encouraging for e-retailers. Russians are quite fond of buying online luxury goods, kids clothing and lifestyle items among others. Hence ecommerce business in Russia has plentiful business opportunities.
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